Yul Kwon:
If you haven't heard of the Korean pop star PSY by now, you've probably never been online or watched TV in a while. PSY's music video, Gangnam Style, has been viewed over 200 million times on YouTube. He's become a global phenomenon, recently appearing as a guest on Saturday Night Live and making the rounds on America's top morning shows. Needless to say, South Koreans are amazed and more than a little bit proud. Here's more from our South Korean broadcast partner MBC.

Reporter:
PSY appeared on NBC's TODAY Show, a morning show that often features singers at the peak of their popularity, like Justin Bieber and Beyonce.

TODAY Show Co-host:
What do you think it means in your home, South Korea, that you've become such a phenomenon here?

PSY:
Excuse me. But let me say: Korea Rules!

Reporter:
PSY filled Rockefeller Plaza in Manhattan with excitement and fever. When his "horse-riding dance" started, fans and the show's hosts went crazy. Many fans camped out overnight to catch the performance.

Mia:
I was here since 2AM. You were here since one.

Holly:
The music, plus the dancing, plus his personality, like it instantly won everyone over.

Reporter:
The TODAY Show's rival, ABC's Good Morning America, taught the proper pronunciation of Gangnam:

Soundbite:
It's pronounced, KAHNG-nam

Reporter:
And in Times Square, both the news studio, and the control room, transformed into dance floors. Other broadcasters have competed to book PSY, and Gangnam Style is rapidly rising on the music charts. The PSY phenomenon, the center of the typhoon, has hit New York, the epicenter of American pop culture.