Yul Kwon:
Speaking of cell phones, there are now one million mobile phone users in North Korea. Analysts say the reclusive country is loosening up and allowing the use of cell phones to make money for the regime. But the government isn't stopping there. MBC says it's also encouraging westerners to visit and spend tourist dollars.

Reporter:
In Pyongyang, the number of cell phone users has risen sharply in recent years. Last June, there were 600,000 users, and in September, that number increased to 800,000. And by February 2nd, the number of users exceeded one million. This is according to the only cell phone provider in the North, an Egyptian company named Orascom Telecom. One million is about four percent of North Korea's population. Also, while the North Korean government restricts internet access for citizens, Kim Jong-un has a new tablet PC, and many high-ranking officials in Pyongyang use an iPad. This commercial started airing publicly in North Korea in 2009, but Kim Jong-il pointed out that it hinted at reform and the open economy in China, and it was pulled off the air. But more recently, a North Korean economic magazine talked about the effects of advertising, a symbol of capitalism, and how foreign companies use commercials to attract customers. The North Korean economic magazine emphasized the impact of commercials as a major symbol of capitalism.

North Korean:
I joined the game. It's fun! I'll definitely play again.

Reporter:
North Korea granted permission to a British-owned tourism company to create a promotional video showing North Korean people and tourists enjoying a game at a park, and then eating some barbecue together. The video is a move towards earning money from the western market.