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Wired is a full-color monthly American magazine, published in both print and online editions, that reports on how emerging technologies affect culture, the economy and politics. Owned by Condé Nast, it is headquartered in San Francisco, California and has been in publication since January 1993. Over the years, the magazine has spawned several spin-offs: Wired UK, Wired Italia, Wired Japan and Wired Germany. In its earliest colophons, Wired credited Canadian media theorist Marshall McLuhan as its "patron saint." From the beginning, the strongest immediate influence on the magazine's editorial outlook came from the techno-utopian agenda of co-founder Stewart Brand and his long-time associate Kevin Kelly. From 1998 to 2006, Wired magazine and Wired News had separate owners. However, throughout that time, Wired News remained responsible for reprinting Wired magazine's content online, due to a business agreement made when Condé Nast purchased the magazine. In July 2006, Condé Nast announced an agreement to buy Wired News for $25 million, reuniting the magazine with its website. Wired is known for coining new terms, such as "the Long Tail" and "crowdsourcing". It is also well known for its annual tradition of handing out Vaporware Awards which recognize "products, videogames and other nerdy tidbits pitched, promised and hyped, but never delivered". (via Freebase)