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An election promise is a promise made to the public by a politician who is trying to win an election. They have long been a central element of elections and remain so today. Election promises are also notable for often being broken once a politician is in office. Elections promises are part of an election platform, but platforms also contain vague ideals and generalities as well as specific promises. They are an essential element in getting people to vote for a candidate. For example, a promise such as to cut taxes or to introduce new social programs may appeal to voters. (via Freebase)