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In politics, campaign advertising is the use of an advertising campaign through newspapers, radio commercials, television commercials, etc.) to influence the decisions made for and by groups. These ads are designed by political consultants and the political campaign staff. Political advertising is a form of campaigning used by political candidates to reach and influence voters. It can include several different mediums and span several months over the course of a political campaign. Unlike campaign finance, there are very few regulations governing the process, and many candidates use various techniques to influence their intended audience. Unlike the campaigns of the past, advances in media technology have streamlined the process, giving candidates more options to reach even larger groups of constituents with very little physical effort. (via Freebase)