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On April 4, 2011, the President of the United States, Barack Obama, formally announced his re-election campaign for 2012. His running mate was Vice President Joe Biden and they were opposed by candidates from the Republican Party and candidates from other parties. The election took place on Tuesday, November 6, 2012. Obama's campaign headquarters were in Chicago and key members of Obama's successful 2008 campaign, such as Jim Messina and David Axelrod, returned to staff it. On the day of the announcement, the campaign released a promotional video showing supporters of Obama organizing for the re-election effort. As The Guardian newspaper noted, this was the first U.S. presidential re-election campaign to use Twitter and Facebook for promotion. Between the beginning of 2011 and June 30, 2012, the Obama campaign and supporters spent approximately $400 million, according to the Federal Election Commission. Obama won his re-election bid by a margin of 51.06%-47.21%. The campaign was successful in getting out the vote, especially among voters who believed the Republicans were trying to shut them out. This was the first time since 1944, when President Franklin D. Roosevelt won re-election, that a Democratic president had twice won by a majority of the popular votes and over 51% of the popular vote both times. (via Freebase)